“I do not explain, I explore.” - Marshal McLuhan.
Vibrant homepage imagery and eye catching color scheme
JWD specialized in bright, bold bursts of color laid against dark, textured imagery to help important content pop. Here, I used a rich purple that I also used in creating the SMCC logo to frame a detailed and arresting image of the Detroit coast. By leading the user to this txtured image, I also lead the user to the relevantly pithy greeting text and accompanying educational links.
Clarified organizational structure with geneology tree graphic
The Southeast Michigan Chamber of Commerce is comprised of two other chambers that also have other sub-organizations. I suggested to the client I create a graphic in the style of a geneology tree to clarify the entity to newcomers. The client has since enthusaistically incorporated the graphic into chamber communications to members and the wider community.
Facilitate membership payments
The chamber relies on have a convenient and safe platform to complete financial transactions in the hundreds or thousands for members to pay fees. JWD was entrusted with the client PayPal account to create a checkout experience linked to the website and give consumer confidence to the user.