Macomb County Rotating Emergency Shelter Team (MCREST) provides homeless and displaced individuals the opportunity for successful transition to independence. The organization provides meals, lodging, life-skills training, housing assistance, job readiness training, and emergency shelter 365 days each year to Macomb County’s homeless population.
With online visitors greeted by a wide array of information in an outdated CMS design, MCREST’s most effective asset – client testimonial videos – were buried on the homepage and within the site’s navigation. Introducing a format that declutters and modernizes the design and fills the computer screen, Joyful Website Design (JWD) pulled the moving videos front and center on the homepage to welcome potential donors with MCREST’s most compelling fundraising tool.
JWD optimized design by enhancing navigation and streamlining information throughout the site. As a result, MCREST reports increased online engagement and a significant increase in donations.